Heidelberg Materials Sustainability Research
UX strategy for Heidelberg Materials
How should Heidelberg Materials implement sustainability? Heidelberg Materials, a building materials company in North America and Europe, has a diverse array of stakeholders across nationalities and fields. As such, there is a need to continuously explore and implement sustainability measures tailored to each stakeholder's needs.
Type
UX/UI
Role
UX Designer
Date
April - July 2023
My Impact
User Interview Insights Synthesis Wire-frame UI Design User Testing
During field research, we studied the roles of stakeholders at each stage of construction—before, during, and after the build. This helped us identify pain points and needs in their workflows. We also reviewed environmental regulations in each country to find the essential compliance requirements. Using these insights, we created sustainable solutions that Heidelberg Materials could implement, designing a prototype that was then improved through user testing, making it stronger and more effective.
In the early stages of planning and design, accurate analysis and smart choices are essential, as each stakeholder has different needs from start to finish. From these insights, we developed a solution: tailored approaches that consider each stakeholder’s unique requirements, making efficient and sustainable decision-making possible throughout the project.
What I've Learned
