Bold Move
Brand Identity for LG Disabled Community
This personal branding concept, selected by the client, is now being developed into a web magazine. The design moves beyond conventional disability visuals, authentically capturing the voices of today’s disability community.
Type
Personal project Branding
Role
BX Designer
Date
September 2024
My Impact
Logo Design Color System Key Visual Application Design
At the start of the project, several important factors were considered. First, it was crucial to understand the unique needs and challenges of the disability community to create a meaningful design. The goal was to develop a visual identity that connected with the audience while moving away from traditional representations of disability. Additionally, it was essential to balance accessibility with visual appeal, ensuring the design was inclusive and engaging.
The two key visuals for the Bold Move project showcase the strength and vibrancy of the disability community, breaking away from stereotypes. The name "Bold Move" signifies the courage to share one’s story and engage with society. Together, they inspire everyone to celebrate diversity and empowerment.
Based on two key visuals and two representative colors, I designed posters, banners, business cards, and Instagram post guidelines for community activities, all maintaining a consistent tone and manner.
What I've Learned
