Bold Move
Brand Identity for LG Disabled Community
This client-approved personal branding concept was seamlessly integrated into the community conference’s key-visual and design. It goes beyond traditional disability visuals, authentically representing the voices of today’s disability community.
Type
Personal project Branding
My Impact
Logo Design Color System Key Visual Application Design
What I've Learned
How to reflect the true voice of the brand’s users
When working on brand design, it's easy to fall into the trap of focusing too much on visual elements, prioritizing the brand’s appearance over the user experience. To avoid this, I’ve focused not just on creating beautiful designs but on designing something that truly benefits the user. This meant constantly exploring and refining how the brand's identity and application align with the direction of the community the user belongs to.
Next Step
Clarifying the rules for key visuals and variations
The next step is to create guidelines for key visual maintaining a consistent identity across various platforms without distortion. The goal is to establish design principles that work for both static and dynamic environments, considering animations and interactions as well. This aims to make a brand have a clear visual language and ensure a consistent brand experience across all platforms.