Mimetics
Brand identity for start-up company, Mimetics
Mimetics is focused on developing biomimicry-based solutions to create human-friendly, innovative products in the cosmetics industry. By bridging complex natural technologies with everyday applications, Mimetics makes advanced science approachable for consumers.
Type
1 Visual Director 2 BX Designer (me)
My Impact
Secondary research Client Interview Brand Visualization Application Design Website Design Website Prototype Engineering Handoff
Our initial research showed that biomimicry is a complex and unfamiliar concept for most people, and it can feel out of place in cosmetics, potentially creating a disconnect for consumers. In response, I created a visual strategy to bridge this gap, making the technology more relatable and approachable for users.
Following user research, a framework was developed to capture Mimetics' ultimate vision through its technology. Positioned at the vertices of a triangle, nature, people, and technology form a model that defines the mediating elements connecting each area while solidifying Mimetics' brand identity.
To convey Mimetics' technology intuitively, I developed icons that simplify complex concepts like organ tissue adhesives and skin diagnostics. By capturing key features through clear line visuals, I created a visual language that effectively communicates Mimetics' innovations.
A website is essential for promoting a startup. To showcase Mimetics’ technology, goals, and story, I created a wireframe with visuals adaptable to various devices. Although the main focus is B2B, the design also considers future B2C expansion.
What I've Learned
How to visualize the core values of a brand with a unified voice
Through hands-on experimentation, I learned to visualize brand identity by creating a complete design. I deepened my understanding of brand implementation in a digital space. This experience showed me that design is more than just a visual; it plays a key role in shaping a company’s identity and market position.