Mimetics
Brand identity for start-up company, Mimetics
Mimetics is focused on developing biomimicry-based solutions to create human-friendly, innovative products in the cosmetics industry. By bridging complex natural technologies with everyday applications, Mimetics makes advanced science approachable for consumers.
Type
Team project (2people) BX Design
Role
BX Designer
Date
November 2023 - Feburary 2024
My Impact
Secondary research Brand Visual Application Design Website Web-flow & Design Website Prototype
Our initial research showed that biomimicry is a complex and unfamiliar concept for most people, and it can feel out of place in cosmetics, potentially creating a disconnect for consumers. In response, I created a visual strategy to bridge this gap, making the technology more relatable and approachable for users.
Following user research, a framework was developed to capture Mimetics' ultimate vision through its technology. Positioned at the vertices of a triangle, nature, people, and technology form a model that defines the mediating elements connecting each area while solidifying Mimetics' brand identity.
To convey Mimetics' technology intuitively, I developed icons that simplify complex concepts like organ tissue adhesives and skin diagnostics. By capturing key features through clear line visuals, I created a visual language that effectively communicates Mimetics' innovations.
A website is essential for promoting a startup. To showcase Mimetics’ technology, goals, and story, I created a wireframe with visuals adaptable to various devices. Although the main focus is B2B, the design also considers future B2C expansion.
What I've Learned
