Mimetics

Brand identity for start-up company, Mimetics

Mimetics is focused on developing biomimicry-based solutions to create human-friendly, innovative products in the cosmetics industry. By bridging complex natural technologies with everyday applications, Mimetics makes advanced science approachable for consumers.

Type

1 Visual Director 2 BX Designer (me)

Date

Nov2023 - Feb2024

Context

Intern at Daylight Design Seoul

Date

Nov2023 - Feb2024

My Impact

Secondary research Client Interview Brand Visualization Application Design Website Design Website Prototype Engineering Handoff

Context

Intern at Daylight Design Seoul

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What I've Learned

How to visualize the core values of a brand with a unified voice

Through hands-on experimentation, I learned to visualize brand identity by creating a complete design. I deepened my understanding of brand implementation in a digital space. This experience showed me that design is more than just a visual; it plays a key role in shaping a company’s identity and market position.

Next Step

Connection Between Verbal Branding and Key Visuals

In the ideation phase of visual design, I faced several challenges when trying to effectively visualize the verbal brand identity established in earlier stages. Initially, I focused on creating a visually appealing design, but this sometimes led to a disconnect with the verbal brand or made the message less intuitive for users. Through this experience, I realized that branding goes beyond mere aesthetics; it’s essential that the core message of the brand is communicated consistently and clearly.

Haeeun Shin . 2025 Portfolio

Haeeun Shin . 2025 Portfolio

Haeeun Shin . 2025 Portfolio